eCommerce is evolving and positive customer engagement is going to be the key to success.
Zbooni is the next-generation digital platform for commerce. We harness the power of cCommerce – what we describe as “connected commerce” – to help businesses deliver a more personalized touch that engages customers and drives sales effectively. So how do we do this?
Well, Zbooni enables retailers to expand into new sales channels with an intuitive app and dashboard that clearly presents data to users. You can capture and manage customer information through a host of social media and online messaging apps. WhatsApp, Instagram, Snapchat, Telegram and more can be used to talk directly to consumers and receive payments in seconds. This concierge experience, where the customer receives VIP treatment through their apps has been proven to be 90 per cent more effective than email marketing models.
The reason for this is quite simple. Tech-savvy Millennials and Generation Z-ers spend countless hours on smartphones and tablets and feel increasingly comfortable completing transactions online. They’re ready to be engaged by retailers through the apps that they use daily. In fact, they’ve come to expect a bespoke customer experience whether they’re in-store or shopping online. This growing connected society is the reason that, according to an Adobe report, eCommerce is expected to hit $1trn in sales in 2022.
Selling through these channels isn’t new – it’s a sales process that has been present for a number of years. But the Covid-19 pandemic provided a catalyst that introduced a sharp rise in the demand for frictionless shopping experiences. It started during lockdown but has now become the norm. Zbooni is the evolutionary step that makes it easy for retailers to bring their business into the future.
Although you can build your eCommerce business on Zbooni and start selling in a matter of minutes, we cater for offline companies too. The beauty of cCommerce means that even if you don’t have an eCommerce website, but still have the means to fulfill orders from “brick and mortar” stores, Zbooni can still allow you to drive sales to online customers. Our all-in-one payment solutions include a payment gateway and can generate checkout links that can be sent to customers in an instant. It’s a great way to expand your business without spending enormous amounts of your budget on a convoluted website build.
Zbooni doesn’t just stop being helpful once the sale has been completed. With future-proof tech that captures sales and customer data directly to the app, you can use this information to create intricate marketing plans for groups or even individuals.
For example, if you sell sneakers you can inform customers directly about when a new drop is about to land in-store. As cCommerce allows genuine conversations with customers, they could reveal that the trousers they bought are for a party, which opens the door to suggesting accessories to complete the look. The data that is captured can even help you to curate products for a specific demographic or individual customer.
The possibilities for changing the B2C narrative and turning your usual “one-and-gone” customers into repeat purchasers are only limited by your own ideas. Businesses can still input their traditional marketing calendars for standout dates such as Ramadan, Christmas and the like. Zbooni can then be used to zero in on the ideal customer(s) for these plans using the captured data that users have at their fingertips. Sending a customer a WhatsApp message about an upcoming Black Friday sale item, weeks in advance can build a trusted relationship like never before.
With Zbooni, creating a meaningful relationship between you and your customers has never been so easy or rewarding.
Download the free Zbooni app via Apple App Store or Google Play Apps
