It is a cliché, but the saying “you’ve got to spend money to make money” is undeniably true. From the advertising campaigns of multibillion dollar companies like Apple and Coca Cola, down to the smallest ‘one man band’, investing in your company is absolutely vital to ensure continued growth.

The coronavirus has led many people to think again about what they want from their careers. For some, this will mean thinking about entrepreneurship – becoming your own boss can provide you with a huge amount of freedom and job satisfaction, as well as being financially rewarding. In fact, there has been a worldwide surge in the number of people starting businesses during the pandemic.